Check also the original brand movie “The Date”. The soundtrack rocks!

Now there is a new way to measure your daily laziness at the office, in front of the TV or at that park-bench. Or else… The new interactive wristband from Nike can motivate and inspire you to more action and more active daily lifestyle. It even connects via Bluetooth to a smartphone or laptop and through them to your social network, so that you can share your sporting activities and be more competitive with your community. The Nike+Fuelband uses a 3D accelerometer to gauge activity through measurements of the wrist movements and displays the activity on a LED display. There are 20 lights that go from green to red in no time if you forget to stand from that desk. Watch the video after the break that summarizes what it can do to you, your belly, your diet and your overall self-respect…

The Fuelband targets the active lifestyle market by combining valuable metrics as: time spent moving, calories, steps,  and Nike Fuel. The first are rather conventional, but the latter is a proprietary metric and unilateral way of rewarding activity – regardless of gender and weight. The approving comments of your friends on Facebook will do the rest in terms of further motivation. Me already wants one…

To unleash the music beast all you need to do is connect with your Facebook profile and think of a catchy message to your friends. The app can be used standalone and so far there are many creative examples of what it can do. Kudos to whatever agency and studio did this – one of the best web-specials of 2011.

Check the whole experience here: http://www.mercedes-benz.it/a-qualizer-webspecial

Have you ever been been answered by 140 people simultaneously? Doubt it. But now it’s some 140 real KLM employees whose job is to answer together every tweet and Facebook post that the company’s channels receive in max one hour. The trick is, that they assemble below a high rise camera and form a natural “human tweet” by flipping some white boards with the letters to form the answer to a real user. More than 180 of those video “live replies” are already uploaded to the Dutch Carrier’s YouTube Channel and more are coming every hour. They truly resemble the flight schedule flipboards that are still seen at many international airports. KLM has an excellent instinct for truly MASSIVE social campaigns with great response rate to both company image and reputation and ROI. It really is the best socially integrated campaign in both Facebook and Twitter since the Old Spice campaign with personal video replies on twitter and the next great idea from KLM after Tile & Inspire and Passenger Surprise. Check some videos after the break…

It’s not so easy to add another dimension to the online shopping experience but Tesco’s South Korean operation proves it’s worth to give it a serious try. The case study shows how the No.2 retail supermarket chain in the country managed to overrun the competition in less than a year using only technological advancements over its closest rivals. And guess what, it’s not augmented reality or something ultra-sophisticated that won the quest, but the good old QR code and a smart shopping process adapted to the general behavior of the retailer’s clients. The people of Seoul and Pusan are now able to literally shop till they drop… and the subway station, bus stops, train stations and other public areas that attract a lot of traffic. It’s the South Korean division of Tesco – Homeplus, that made all that happen and quickly gain a well deserved No.1 spot in online trade in the country. Check the video case study after the break…

And again the most hackely ingenious ideas come from Israel. A small Israeli creative agency, Ph, found the perfect storm to promote itself – the Google+ hysteria! The guys found a loophole in the new and so far invitation-only social network that allowed it to invite indefinite number of users. They quickly disseminated the news to other creative agencies and businesses to create a buzz not only to Google+ but most of all to themselves. The result, hundreds of new friends in the new network who have nobody to talk to, apart from the guys at Ph… Isn’t that the perfect lead generation storm? Just watch the video. Wish we had our invite approved much earlier on…

You’ll never guess from the start what’s it all about, but sometime after you’ll realize that’s one of the best creative works from a whole industry this year. It’s a simple and ingenious concept with a great execution. The devil is really out there and you have to see it to believe it!

Do you want to be immortal.. or a movie star? Why not both… It’s possible, but only virtually in Facebook. And that’s almost as if for real, as all your friends are there anyway and they will understand. You can also immortalize some of your friends too. There are a lot of applications like this circling around the social web, but this one caught our attention. It has a potential reach of more than 7M users and that explains a lot. It’s coming from HBO and it’s not a revolution, nor a rocket science. The “Immortalize

Ever wondered what would Facebook look like in real life? For a group of crazy Australians obviously this was a hot and pressing topic so they organized something of a “Facebook for real” kind of trial. People on the street were randomnly asked the same questions they have to answer when they join the social network but have to shout them out loud to everyone around them. This attempt may be just for the fun of it but we all should be aware that apart from the hilarity of a TV show the Facebook and related privacy issues are becoming more and more troublesome.