This is what the guys @ Ogilvy have created for the recently launched multichannel interactive “Chase” campaign for Fanta. It’s the 3rd region where the campaign is launched after the success in North America and Europe. Coca-Cola Mideast have chosen the Dubai Mall building and plaza for the 3D interactive projection event which looks petty cool and as we see had attracted a lot of attention. The “Chase” campaign is a global effort from Coca-Cola aimed at the teenage audience and will span 190 countries accross all continents. The original campaign commerical debuted in one of the last editions of American Idol just over a week ago.
Read MoreInfographic: Radiation Dosage Chart 0
Excellent, yet a bit frightening for some, infographic visually explaining the limits in radiation dosage a typical person can get in a given amount of time. Some scientists believe that since the Chernobyl disaster the global radiation screen has risen almost 9 times and not only due to the accident and its aftermarth. The incresing use of wireless and mobile technologies globally is actually the single biggest source of radiation augmentation in the last 20 years, along with alomst 1B rise in population and 180% rise in industrial capacity. Proceed to view the full chart… /source: informationisbeautiful.net/
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