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A Heineken Serenade for Your Date 0

Heineken is conquering the ad world again with its brand movie “The Date”, but is also aiming at the social media world with the excellent Facebook app “The Serenade”. Riding the Old Spice wave of interactive videos the app allows you to send a fully personalized Serenade to a prospective date via Facebook. Although it’s targeted at the annoying Valentines Day audience, the fact that the serenades are available in some 20 languages makes the app worth your while. The creative idea comes from Wieden + Kennedy and is developed by a UK based digital arts company.

Check also the original brand movie “The Date”. The soundtrack rocks!

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Posted on: 02-2-2012
Posted in: Campaigns

What Happens Online When You Die 0

It’s not a million $ questions but still many of us should definitely be curious about it. Are we already immortal… in a digital sense? What happens online with our digital trace when we pass away? There are over 800M people already on Facebook and more than 70% of the online population are on a social network, where they share their life experiences, memories and real life connections with friends and acquaintances. Statuses, photos, albums, likes and actions – everything is remembered by The Network, stored and controlled by its Policy Terms. No wonder Google wants you to sign immediately its new Policy Disclaimer but please, make sure you take your time to read it first. We are already poised to live long after the physical self and it’s not in the distant future where some will inherit themselves in a digital mind.
An Australian company did its best to explain all that is /most probably/ going to happen in a straightforward and very truthful video way.

Posted on: 01-25-2012
Posted in: Multimedia, Social Media

Move Your A** With Nike Fuelband 0

Nike+Fuelband

Now there is a new way to measure your daily laziness at the office, in front of the TV or at that park-bench. Or else… The new interactive wristband from Nike can motivate and inspire you to more action and more active daily lifestyle. It even connects via Bluetooth to a smartphone or laptop and through them to your social network, so that you can share your sporting activities and be more competitive with your community. The Nike+Fuelband uses a 3D accelerometer to gauge activity through measurements of the wrist movements and displays the activity on a LED display. There are 20 lights that go from green to red in no time if you forget to stand from that desk. Watch the video after the break that summarizes what it can do to you, your belly, your diet and your overall self-respect…

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Posted on: 01-17-2012
Posted in: Ingenious

Mercedes-Benz Aqualizer – Personal Autotainment 0

The A-qualizer application from Mercedes-Benz
Want your own music video? You can have a pretty cool one with a personalized beat, message, look and feel, and even your own participation with this excellent application from Mercedes-Benz Italia. It’s for the first time that I see such deeply creative and integrated campaign for a concept car. The one in question is the concept A-Class by Merck which is still only available at the drawing board. Nevertheless the Italians have decided that it’s a clever idea to promote the new and futuristic look of the brand around the pretty awesome looking concept rather than the actual A-Classes. The campaign really served its purpose as since its launch almost two months ago it has generated  huge viral effect attracting hundreds of thousands new leads to the company’s websites and social media channels. The A-qualizer app is all about “Autotainment” and letting your friends see the creative side of you… along with a really good looking car :) Check the teaser video after the break…

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Posted on: 01-3-2012
Posted in: Campaigns, Digital Marketing

KLM Live Reply – The Best Social Campaign Since Old Spice 0

Have you ever been been answered by 140 people simultaneously? Doubt it. But now it’s some 140 real KLM employees whose job is to answer together every tweet and Facebook post that the company’s channels receive in max one hour. The trick is, that they assemble below a high rise camera and form a natural “human tweet” by flipping some white boards with the letters to form the answer to a real user. More than 180 of those video “live replies” are already uploaded to the Dutch Carrier’s YouTube Channel and more are coming every hour. They truly resemble the flight schedule flipboards that are still seen at many international airports. KLM has an excellent instinct for truly MASSIVE social campaigns with great response rate to both company image and reputation and ROI. It really is the best socially integrated campaign in both Facebook and Twitter since the Old Spice campaign with personal video replies on twitter and the next great idea from KLM after Tile & Inspire and Passenger Surprise. Check some videos after the break…

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Posted on: 09-18-2011
Posted in: Campaigns

Tesco Virtual Store. QR Codes Redefined 0

It’s not so easy to add another dimension to the online shopping experience but Tesco’s South Korean operation proves it’s worth to give it a serious try. The case study shows how the No.2 retail supermarket chain in the country managed to overrun the competition in less than a year using only technological advancements over its closest rivals. And guess what, it’s not augmented reality or something ultra-sophisticated that won the quest, but the good old QR code and a smart shopping process adapted to the general behavior of the retailer’s clients. The people of Seoul and Pusan are now able to literally shop till they drop… and the subway station, bus stops, train stations and other public areas that attract a lot of traffic. It’s the South Korean division of Tesco – Homeplus, that made all that happen and quickly gain a well deserved No.1 spot in online trade in the country. Check the video case study after the break…

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Posted on: 08-3-2011
Posted in: E-trade

First Crea/c/tive Use of Google+ 0

And again the most hackely ingenious ideas come from Israel. A small Israeli creative agency, Ph, found the perfect storm to promote itself – the Google+ hysteria! The guys found a loophole in the new and so far invitation-only social network that allowed it to invite indefinite number of users. They quickly disseminated the news to other creative agencies and businesses to create a buzz not only to Google+ but most of all to themselves. The result, hundreds of new friends in the new network who have nobody to talk to, apart from the guys at Ph… Isn’t that the perfect lead generation storm? Just watch the video. Wish we had our invite approved much earlier on…

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Posted on: 07-5-2011
Posted in: Social Media

The Exorcist. The Devil Is Out There 1

You’ll never guess from the start what’s it all about, but sometime after you’ll realize that’s one of the best creative works from a whole industry this year. It’s a simple and ingenious concept with a great execution. The devil is really out there and you have to see it to believe it!

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Posted on: 06-15-2011
Posted in: Advertising

Immortalize Yourself With Facebook & HBO 0

Immortalize Yourself with True Blood & HBO

Do you want to be immortal.. or a movie star? Why not both… It’s possible, but only virtually in Facebook. And that’s almost as if for real, as all your friends are there anyway and they will understand. You can also immortalize some of your friends too. There are a lot of applications like this circling around the social web, but this one caught our attention. It has a potential reach of more than 7M users and that explains a lot. It’s coming from HBO and it’s not a revolution, nor a rocket science. The “Immortalize

Posted on: 06-11-2011
Posted in: Social Media

The Real Social Network. Facebook Offline. 0

Ever wondered what would Facebook look like in real life? For a group of crazy Australians obviously this was a hot and pressing topic so they organized something of a “Facebook for real” kind of trial. People on the street were randomnly asked the same questions they have to answer when they join the social network but have to shout them out loud to everyone around them. This attempt may be just for the fun of it but we all should be aware that apart from the hilarity of a TV show the Facebook and related privacy issues are becoming more and more troublesome.

Posted on: 05-26-2011
Posted in: Social Media
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